Home » Start-Up Smarts: The Thinking Entrepreneurs Guide to Starting and Growing Your Business by Barry H. Cohen
Start-Up Smarts: The Thinking Entrepreneurs Guide to Starting and Growing Your Business Barry H. Cohen

Start-Up Smarts: The Thinking Entrepreneurs Guide to Starting and Growing Your Business

Barry H. Cohen

Published January 18th 2010
ISBN : 9781440502620
Paperback
250 pages
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 About the Book 

The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it? --Pat Cunningham, Wall StreetMoreThe section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it? --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising AgencyStart-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality. --Dr. Jeffrey Magee, Publisher, Performance MagazineTo make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:Create a Flexible Business PlanFind Out What Your Customers Really WantCapitalize on the Right TrendsHire the Best PeopleChoose the Most Lucrative PartnersComplete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!