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Cross Functional Innovation Management: Perspectives From Different Disciplines Sonke Albers

Cross Functional Innovation Management: Perspectives From Different Disciplines

Sonke Albers

Published November 16th 2004
ISBN : 9783409126274
Hardcover
532 pages
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 About the Book 

Renowned authors discuss comprehensively diverse aspects of Technology and Innovation Management, ranging from Research & Development to Strategic Marketing, as well as implementation of Innovation Marketing and Organisation of InnovationMoreRenowned authors discuss comprehensively diverse aspects of Technology and Innovation Management, ranging from Research & Development to Strategic Marketing, as well as implementation of Innovation Marketing and Organisation of Innovation Processes.