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The Story Of Mens Underwear Shaun Cole

The Story Of Mens Underwear

Shaun Cole

Published October 31st 2009
ISBN :
Kindle Edition
256 pages
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 About the Book 

Men s fashion, particularly the trends involving undergarments, was once reserved for the elite- today it hasbecome democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeksseems to have regained aMoreMen s fashion, particularly the trends involving undergarments, was once reserved for the elite- today it hasbecome democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeksseems to have regained a prominent place in the masculine world. Mirroring the evolution of society s values, thehistory of underwear also highlights the continuous, dancing exchange that exists between women s styles andmen s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday s illicit and today s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economicanalysis, the importance of men s underwear in the history of costume from ancient times to today. A reflectionof technological progress, this study is full of surprises and powerful reflections on man s relationship with his body.